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• Welcome to SEO in Practice
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• Introduction to your SEO guide
• Chapter 1: 100 Keywords for a Good Start
  • 1.1What? Why? When? How? And other questions to get started
  • 1.2Choosing Keywords
    • 1.2.1Getting keywords from everywhere and nowhere
      • Option1: Free Keyword Research DIY
      • Option 2: Harvest quality keywords in a matter of minutes
    • 1.2.2Shortlist your keywords
      • Option 1: Sweep away the keyword trash, by hand
      • Option 2: One click to choose the best keywords
  • 1.3Making Your First Ranking Report
    • 1.3.1Measure keyword rankings with your own hands
    • 1.3.2Let Rank Tracker do its job
  • 1.4Summary
  • 1.5Quiz
• Chapter 2: How do we play by Search Engines' rules? (Avoiding crawlability problems)
  • 2.1Do Search Engines know about you, and do they know enough?
  • 2.2Invite robots to your site
  • 2.3Make your site Search Engine-friendly: 11 things to consider
    • 2.3.1Make a robots.txt file
    • 2.3.2Find fast and reliable hosting
    • 2.3.3Rewrite dynamic URLs
    • 2.3.4Navigation matters
    • 2.3.5Use text links instead of images
    • 2.3.6Flash, JavaScript and frames
    • 2.3.7Remove the Welcome page
    • 2.3.8Fix broken links
    • 2.3.9Get rid of duplicate content and What is rel = "canonical"?
    • 2.3.10Correct HTML and CSS mistakes
    • 2.3.11Create a sitemap
    • 2.3.12Get all data you need in a minute
  • 2.4Summary
  • 2.5Quiz
• Chapter 3: An offer they can't refuse (create mind-blowing landing pages for Search Engines and people)
  • 3.1Imagine you're on a plane, or What's a landing page?
  • 3.25 keyword portions: choose what's best for each landing page
  • 3.3Prepare the ground for a "comfy landing" (finding a page to act on)
  • 3.4Size matters! In SEO...
  • 3.5Making the first On-page Optimization Report
    • Option 1: Find out best on-page practices, by hand
    • Option 2: Grab WebSite Auditor and X-ray your competition
  • 3.6Tune up the landing page
    • 3.6.1Give your page a good title
    • 3.6.2Add Meta description tags
    • 3.6.3Implement rich snippets
    • 3.6.4Write gripping content
    • 3.6.5Make your keywords catch the eye
    • 3.6.6"Search Engines don't read images." So what?
    • 3.6.7Make your pages link to each other
  • 3.7Make your page a gem
  • 3.8Magnetic, sure-fire, pushing and simply great: 4 more pages to be done
  • 3.9Summary
  • 3.10Quiz
• Chapter 4: Getting on the move: where your link building starts
  • 4.1Words for talking link building
  • 4.2What's the purpose of links?
  • 4.3Sites vote for each other
  • 4.4What links to get?
  • 4.5Quality of links
  • 4.6Link farms and FFA sites
  • 4.7Factors that make up quality links
  • 4.8Grow your links regularly and at a natural speed
  • 4.9Look where the link can be placed
  • 4.10"SEO after Penguin" checklist
  • 4.11Summary
  • 4.12Quiz
• Chapter 5: Finding SEO gems, or how to get premium one-way links?
  • 5.1Five important components of a link building campaign
  • 5.2Best ways to get weighty links
    • Tip 1: Offer high value on your pages
    • Tip 2: Build links through guest posts
    • Tip 3: Comment in forums and blogs
    • Tip 4: Get bloggers to write about you
    • Tip 5: Bring link bait into play
    • 46 Hints For A Million Link Baits
    • Tip 6: Make use of social media
    • Tip 7: Get paid traffic-effective links
  • 5.3Power charge and speed up your link building
    • Option 1: Free Manual Link Building
    • Option 2: Link building at ease – your personal LinkAssistant
  • 5.4The winning tool to select the best link opportunities
  • 5.5The smartest way to see what value links bring
  • 5.6No-Brainer SEO Surprise
  • 5.7Rank checks are still a must
  • 5.8Summary
  • 5.9Quiz

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